Read all about the latest developments in content marketing, social media, video production and more. We’re proud to bring you the very latest insights from across the world of marketing.
Michelin is making a move that could result in the biggest shake up of hotel marketing in recent times. Known as the authority on where to eat, Michelin has unveiled its new rating system and this time it will be applied to hotels. For years, there has been a certain amount of ambiguity about what […]
A solid content strategy is essential for success – and social listening can play a crucial role in the creation and development of your strategy. Imagine this: you’re the marketing manager of a travel brand, your website has just been redesigned, your blog is looking beautiful and your social media channels are primed and ready. […]
If you want to venture into the world of LinkedIn advertising but feel overwhelmed by the idea, working with a LinkedIn marketing agency could be the answer you’re looking for. Research shows that LinkedIn is 277 per cent more effective for generating quality leads than other social media platforms such as Facebook and Twitter. In […]
Many people like to share anything and everything about their lives on social media. They vent, they celebrate, they complain, they share their interests and passions, and in many cases, they don’t think twice about the things they post on their favoured social channels. But from a marketing perspective, the never-ending stream of tweets, Facebook […]
For any business that (for whatever reason) is still unsure about the enormous benefits to be gained from using social media to connect with customers, here are some eye-opening stats for you: If you’re well aware of the potential of social media channels but just don’t know how to make the most of it, here […]
Google is considering putting new AI-powered features behind a paywall in a move that could have far-reaching implications for SEO. If the search giant starts charging for premium features it will be the first time any of its core products have been behind a paywall. The proposed shake up of the business model could change […]
Every business is unique, and your social media and content marketing strategies should reflect what distinguishes you from your competitors. When the time comes to rethink your social media strategy and plan a fresh approach to your promotional activities, consider the following questions and priorities to set yourself on the right track. 1. What are […]
Links are often overlooked, but they’re an important part of SEO, so you need to know how to use them correctly. In fact, great linking – in all its forms – could be the difference between you and your competition. Once you understand the nuances and how to utilise links to their full potential, you’ll […]
Summary If you want to understand what’s going on across social media and what type of content is likely to perform best for your brand, a good social listening strategy is essential. Here’s everything you need to know. What is social listening and why is it important? No business today can afford to ignore social […]
If you’re a B2B Marketer looking to get results from social media, LinkedIn needs to be part of your strategy. The importance of LinkedIn advertising Incorporating social media advertising into your marketing campaigns is an effective way to boost awareness of your brand, generate leads and win more conversions. To get the best results from […]
Summary If you’re a B2B brand, you could have a lot to gain from LinkedIn advertising, especially if you have the support of a marketing agency to help you with devising your social media advertising strategy, producing ad creative and reporting results. The benefits of LinkedIn advertising Starting with the fundamentals, what are some of […]
For businesses that market themselves to other businesses, LinkedIn is the perfect social media platform. It consists of over a billion users all there to grow their professional network and interact with others in their industry. Once you get started, LinkedIn business-to-business (B2B) marketing is fairly intuitive. The platform’s features and advertising tools are designed […]
Working with a Facebook ad agency allows businesses to develop advertising strategies that increase traffic, boost brand awareness and generate quality leads that become paying customers. Why consider social media advertising? Social media advertising is a vital process in today’s digital marketing landscape. The Facebook platform is one of the most popular social networking sites, […]
Summary Investing in paid search management services can lead to a range of benefits for your business, including stronger understanding of your audience and more efficient use of your budget. Read on to find out more about these services and how they can help you. There are lots of options for digital marketers to boost […]
Social media is an essential part of digital marketing and a source of enormous opportunity for businesses of all sizes. The challenges posed by social media Social media can be a very rewarding area on which to focus your content marketing activities. However, there are many challenges associated with this, and getting results in this […]
Summary Social media offers endless potential to build your brand and engage with your audience. If you’re currently falling short in this space, read on for some ideas and insights into how you might be able to improve your social media marketing. For any business, content marketing is the key to attracting, engaging with and […]