The success of any campaign relies heavily on targeting the right people. That’s why we believe social media platforms should play a big role in amplifying your message to your audience.
Each social media platform has its own targeting and set-up options and it can be difficult to know which channel or content can achieve the best results.
We often hear people talk about the Instagram algorithm as if it’s some sort of mystery monster that lurks under the bed. In reality, it’s not one singular algorithm, but a selection of algorithms, classifiers and processes that each have their own purposes. How do we know? Well, Instagram published an explanation about how its […]
Few places in the world of marketing are as perilous to navigate as the vast open spaces of the social media landscape. Scathing service criticism, no-holds-barred forum discussions, unhappy customers airing their grievances… it’s enough to scare even the most experienced brand professional. Surviving in the harsh social media environment certainly isn’t easy, with the […]