THE RATE OF CHANGE IN THE MARKETING INDUSTRY IS ACCELERATING WITH EACH PASSING YEAR, AND 2025 LOOKS SET TO BE NO DIFFERENT.
In an effort to find out how B2B professionals feel about the state of the sector right now, we surveyed our fellow attendees at the 2024 B2B Marketing Expo. You can read what they had to say in our Future of Marketing 2025 whitepaper.
A lot of hard work goes into planning, creating and launching a marketing campaign, so it makes sense to take full advantage of every asset you produce to support it. Unless your goals are incredibly time-sensitive (for example, if your content was very seasonal or based around a specific event), there’s no reason why you […]
Business success is largely dependent on your employees and the various skills, capabilities and experience they have to offer. With a competent and adaptable workforce, you can seize new opportunities and overcome the various challenges that are likely to come your way. It’s important, therefore, to invest in your people and to ensure they’re constantly […]