Summary A great content strategy is critical if you’re to take your business to the next level. Read on to learn more about how you can move away from ad-hoc campaigns and create a clear plan that helps meet your digital marketing goals. WHAT’S INVOLVED IN CREATING A GREAT CONTENT STRATEGY? Content lies at the […]
Summary Every piece of content you create should be optimised with Google in mind, but this should never come at the expense of the user experience. Here’s how to make sure you’re satisfying both search engines and your audience in your written copy. WHY IS THE USER SO IMPORTANT IN COPYWRITING? Businesses know they need […]
Copywriting is an important part of your digital marketing strategy, but it must be properly planned out and executed in order to fulfil its potential. A professional content writer knows the difference between the types of copy required in various situations and how it should be used to help move leads through the marketing funnel. […]
Well-executed ebooks are one of the most effective ways of generating leads. They provide you with an opportunity to share your industry knowledge and expertise with your target audience in exchange for their contact information. Most established businesses will have already recognised the benefits of having a content marketing strategy for growing their online presence, […]
As a business, copywriting is at the heart of your content marketing campaigns, but it’s not as straightforward as you might think. Most people think they can put some words together to form the basis of their content creation, but in reality, copy must be optimised for search and written with a specific audience in […]
The differences between good and bad copy may not be immediately clear to a reader, but where marketing targets are not being met, or a campaign is seemingly underwhelming, it may be time to examine your copy more closely. Exquisite copywriting can be the foundation of successful marketing, underlined by the purpose of crafting words […]
Although everyone these days can call themselves a “content creator”, there’s a difference between quality content – the stuff that generates leads, boosts brand awareness and increases engagement – and mediocre content. Content creation is a vital part of any digital marketing strategy. It’s the backbone of every content marketing strategy and involves anything that […]
Content marketing should be the cornerstone of your brand awareness strategy. Great content is the best way to attract visitors to your website and ensure your target audience knows what you offer and where you stand in terms of your ethos and values. To make the most of your marketing efforts you need a solid […]
Search engine optimisation (SEO) content services are an important part of any brand’s digital marketing strategy. Encompassing everything from blog posts to evergreen pages, great content is vital for ranking highly in search engine results and therefore bringing in qualified leads. Without an SEO content writing service, you’ll struggle to outshine your competitors and have […]
Businesses operating in competitive, fast-moving industries should be doing everything they can to get ahead of their rivals and win the loyalty of their customers. The growth and development of content marketing means it offers many ways for you to take on this challenge. However, before planning and launching any marketing campaigns, you need to […]