September 2023 saw search engine giant Google tweak its Helpful Content Update, making it now more important than ever to adopt best practice for online success. As the digital landscape continues to shift, what do these changes mean for marketers and how can we make sure we’re maximising our content to be as ‘helpful’ as […]
What happens when a well-known brand acknowledges it has become outdated and tries to reinvent itself for a new audience? While it may sound like a gamble, everyone in marketing has heard the phrase ‘adapt or die’ and there’s no point in holding onto something that’s simply not working anymore, no matter how recognisable it […]
Content marketing can drive growth and get your products and services noticed, but creating content that engages and converts potential customers is no EASY TASK. Summary Used in the right way, a content marketing matrix can help you organise and optimise your content production to drive ROI. Here, we take a deep dive into this […]
If you think using a travel agent to book your annual holiday is so 1990s, then you might be surprised to learn they’re making a comeback. The post-Covid, post-Brexit landscape is seeing many holidaymakers returning to professionals to create a seamless trip. So, where does this leave digital marketers in the travel industry? A new […]
Summary If you’re looking for an agency to help with your content marketing, make sure you’re prepared to ask incisive questions and focus on key capabilities if you want to find the perfect partner for your business. Deciding to work with a content marketing agency is a no-brainer. After all, there’s no way you can […]
Summary Why are content creation services so valuable and why should you invest in them? Get answers to these questions and more, so you can be sure you’re generating the most effective content to hit your marketing goals. A content marketing strategy is essential for any business to succeed in the modern, digitally-driven world of […]
Summary SEO is about much more than just having the right keywords. Read on to find out what else you’ll need to make sure your website is fully optimised for the likes of Google. Without a steady stream of SEO content on your website, you’ll find your company slipping down the search engine rankings to become undiscoverable […]
Summary Great written content is an essential part of any successful website, but do you have the skills and experience needed to create this in-house? Find out more about what’s needed to craft quality copy and learn why you should be looking for outside help to get the best results. MAKE AN IMPRESSION Many businesses […]
Summary A great content strategy is critical if you’re to take your business to the next level. Read on to learn more about how you can move away from ad-hoc campaigns and create a clear plan that helps meet your digital marketing goals. WHAT’S INVOLVED IN CREATING A GREAT CONTENT STRATEGY? Content lies at the […]
Summary Every piece of content you create should be optimised with Google in mind, but this should never come at the expense of the user experience. Here’s how to make sure you’re satisfying both search engines and your audience in your written copy. WHY IS THE USER SO IMPORTANT IN COPYWRITING? Businesses know they need […]