Business success is largely dependent on your employees and the various skills, capabilities and experience they have to offer. With a competent and adaptable workforce, you can seize new opportunities and overcome the various challenges that are likely to come your way. It’s important, therefore, to invest in your people and to ensure they’re constantly […]
As marketers, it’s very easy to get confused between content optimisation and search engine optimisation (SEO), leading to many believing them to be the same thing. In reality, the two concepts are related but not quite the same. SEO is a broader term that refers to all of the techniques a marketer can use to […]
When you need to drive awareness of your brand and get your message across to the widest possible audience, digital PR is one of the most effective ways to do it. What is digital PR? Whereas conventional PR focuses on building your brand through coverage in print publications and other more traditional channels, digital PR […]
Your blog should be right at the heart of your content marketing efforts, as It’s one of your best opportunities to make consistent progress towards key goals. Making blogging a key content marketing activity If you’ve spent too long overlooking your blog and failing to take advantage of all the potential it offers, now is […]
Search engines prioritise high-quality content with strong engagement, so the more shareable and authoritative your content, the better placed you’ll be. The importance of effective SEO Good content marketing is critical to the success of any website. Content has to be informative and engaging to the reader and give potential customers a clear idea of […]
Thought leadership is among the marketing solutions that we get asked about most frequently here at Axonn Media. And while it’s great that our clients are keen to make use of this dynamic element of content marketing strategy, there remain a lot of myths surrounding the subject. Most clients are interested in thought leadership as […]
The content your business produces should be planned and tailored to help you achieve the goals outlined in your marketing strategy. Without a clear focus on your objectives, you run the risk of wasting time and resources on producing content that doesn’t generate results. According to the B2B Content Marketing 2023 report from the Content […]
High-quality content is essential if you want to attract visitors to your website, but just drawing people in isn’t enough. One of the fundamental goals of content marketing is to convert web visitors into customers, so you should be doing everything you can to encourage people to take further action after viewing a piece of […]
A successful content marketing strategy can drive your business to new heights, helping you boost brand visibility, earn trust and tap into exciting new audience segments. But you can’t hope to get the best results from your marketing if you’re making the most basic errors. Here are some common mistakes that you should be making […]