WORKING WITH A FACEBOOK ADVERTISING AGENCY

WHY CONSIDER SOCIAL MEDIA ADVERTISING?

Social media advertising is a vital process in today’s digital marketing landscape. The Facebook platform is one of the most popular social networking sites, with over three billion active users around the world. So, whether they rely on Facebook Messenger for keeping in contact with acquaintances or like to scroll for news and updates from friends and family, it’s more than likely that most of your target audience will have a Facebook page.

According to Meta, 72.5 per cent of Facebook users engage with paid advertising, which makes it the social platform with the highest potential ad reach. Developing Facebook ad strategies that allow you to maximise your influence and capitalise on your Meta ad efforts can be challenging. If you’re struggling to see results from your social media marketing campaigns, it might be time to work with a Facebook ad agency.

WHAT A FACEBOOK ADVERTISING AGENCY DOES

A Facebook advertising agency is responsible for handling its clients’ Facebook ads at every stage of the journey, from planning campaigns to creating content, to measuring results.

Not all businesses have the resources or expertise to plan and execute Facebook ads campaigns. A Facebook ads agency in the UK helps companies by providing a strategic approach to Facebook advertising to scale a business and reach out to each potential customer.

Made up of a team of social media experts and strategists, an agency offering a Facebook advertising service possesses in-depth knowledge of  Facebook ad development, writing conversion-focused copy and Facebook ad campaign management. Additionally, they are skilled at data analysis and translating ad performance into ROI.

Why does your business need a Facebook advertising agency?

Facebook ads have many benefits and can help a large or small business increase the visibility of its content to the average Facebook user and drive website traffic. They can be set up to target specific metrics, such as boosting impressions or increasing click-through rate (CTR).

Implementing a Facebook ads strategy poses a number of challenges for businesses. Not only does it require careful planning and plenty of time, but it can also be costly if it doesn’t achieve the desired results.

Working with an advertising agency can help with your social media marketing and ensure you get fast results from your Facebook campaign by tapping into their expertise and ad copywriting expertise, while helping you to save time and money.

By working with a social media agency, you can take the stress out of Facebook ads and still benefit from highly clickable content that resonates with your target audience. If you require help creating and managing your social media ad campaigns, consider taking on a Facebook ads expert.

What is the purpose of a Facebook advertising agency?

Facebook ads have many benefits and can help a large or small business increase the visibility of its content to the average Facebook user and drive website traffic. They can be set up to target specific metrics, such as boosting impressions or increasing click-through rate (CTR).

Implementing a Facebook ads strategy poses a number of challenges for businesses. Not only does it require careful planning and plenty of time, but it can also be costly if it doesn’t achieve the desired results.

Working with an advertising agency can help with your social media marketing and ensure you get fast results from your Facebook campaign by tapping into their expertise and ad copywriting expertise, while helping you to save time and money.

By working with a social media agency, you can take the stress out of Facebook ads and still benefit from highly clickable content that resonates with your target audience. If you require help creating and managing your social media ad campaigns, consider taking on a Facebook ads expert.

What is the purpose of a Facebook advertising agency?

A Facebook ad agency is a team of experienced professionals who help businesses grow through their Facebook advertising. They help companies plan and build smart end-to-end campaigns, create attention-grabbing ads and measure and optimise results.

The mission of a Facebook ads agency is to help businesses turn their advertising spend into qualified leads and sales by taking smart approaches to strategy and planning, content creation and campaign execution. They will handle all elements of Facebook ads management to reduce the hassle for you

BENEFITS OF HIRING A FACEBOOK AD AGENCY

Hiring a Facebook ads manager agency can help you translate your marketing campaign efforts into new customers and profits. With their expertise and experience, a Facebook ads services agency can support you to transform your company’s Facebook page into an ROI-driving machine through the delivery of Meta ads.

Here are some specific benefits of developing your marketing strategy with a Facebook ad agency:

• Save time and money: Hiring an agency can save time spent planning and executing campaigns, allowing you to focus on more pressing business matters like search engine optimisation. It’s also more affordable than hiring an in-house Facebook ad manager.
• Tap into their expertise and skills: Working with an agency allows you to leverage the knowledge and experience of professional social media experts. They know how to develop ads that’ll help you reach your goals and the specifics of ad placement for success.
• Stay on trend: The world of digital marketing is in constant flux. Agencies are dedicated to ensuring they’re up to date with the latest trends and emerging technologies to enhance the effectiveness of your ad campaigns.
• Fast results: Advertising specialists know how to optimise campaigns for fast results, helping you to reach your goals more quickly.

How much does it cost to hire a Facebook ad agency?

The cost of hiring a Facebook ad agency depends on a company’s unique needs and the desired campaign scope.

Typically, you can expect to spend anywhere between £1,000 and £10,000 when working with an agency on a Facebook advertising campaign, and prices will vary depending on the size of your business. For instance, agencies will charge more for enterprise clients than for small organisations.

You can also choose to work with a digital marketing agency that offers various services in addition to Facebook advertising. For instance, an agency might offer holistic social media advertising services that include other platforms like Instagram, LinkedIn or Google ads.

Posting an Instagram ad at the same time as a Facebook ad has a number of advantages. These include minimising work to create a dynamic product ad or carousel ad, as well as utilising lookalike audiences for your Instagram and Facebook ads campaign.

What can Facebook ad agencies do for you that your business cannot?

Modern businesses have a lot to think about. From marketing, sales and customer support to all the behind-the-scenes goings on – managing everything on a daily basis can be challenging.

You might consider offloading the task of sorting out your next Facebook advert onto one of your marketing personnel, but this can be time-consuming and costly as they get to grips with the ins and outs of social media advertising. Or, you might hire an in-house ad manager, but this comes with a hefty price tag.

Instead, an agency is a cost-effective and resource-efficient solution to ensure your Facebook ad campaigns reach their full potential. The agency will know how to find your target audience, influence leads and sales and deal with all of the challenges an ad platform might present.

HOW A FACEBOOK AD AGENCY GATHERS CLIENTS FOR YOU

Ad agencies will find your custom audience by collaborating with you to pinpoint the most effective Facebook ad marketing strategies to meet your customers’ needs.

Having a great strategy in place enables your brand to identify itself and be exposed to the right type of Facebook users. Specifically, the ones who are most likely to become paying customers.

The role of an agency is to determine the right demographics of their client’s audience by collecting and analysing data to ensure you get the most out of every campaign and maximise your ad spend.

How can a Facebook ad agency help you target cold leads through Facebook ads?

A cold audience refers to people who haven’t engaged with your content or visited your page. To reach your cold audience, a Facebook ad agency will target potential leads based on their interests, demographics and other online behaviours.

Working with a full-service digital agency that offers content marketing services can help you align your advertising strategy with the free information you share or a Google ad or two you might place.

For instance, the content you share that appears in your news feed can be used to inform or educate, enhance the credibility of your brand and build loyalty with your audience. This allows you to better place your Facebook lead ads.

When does targeting warm leads with your Facebook ads pay off?

Warm leads are those who have engaged with your page in some way or another. For example, they may have liked a post, watched a video or shared a piece of content. Targeting a warm audience with your Facebook lead ad campaigns allows you to reach those who have already expressed interest in your brand and are therefore more likely to convert.

A Facebook ad agency is made up of a team of marketers who have in-depth knowledge of tools such as Google Analytics and Facebook Pixel, which are used to track and analyse Facebook ad conversions. They’ll know how to leverage this information to build targeted audiences for future campaigns and remarket to people who have already interacted with your website.

TIPS FOR WORKING WITH A FACEBOOK AD AGENCY

When it comes to choosing the right Facebook marketing agency to work with, there are plenty of factors to consider.

The first thing you’ll want to look for in an agency is specific expertise related to Facebook marketing services. You should ensure they have a good track record of working on social media campaigns by checking their testimonials to see how much growth they have helped other companies achieve.

Additionally, be sure to check the resources and blog sections of their website to see what they’re talking about and ensure they’re up to date with the latest ad industry trends. The best agencies will recognise the importance of staying current in an always-changing marketing world.

It’s also a good idea to make sure the agency you’re considering has a working knowledge of a variety of tools related to Facebook advertising and lead generation. These include Facebook Business Manager, Facebook Pixel, Google Analytics, Sprout Social and a variety of other tools.

What information do you need to start working with a Facebook ad agency?

Before you start working with an agency, you should have some idea of the goals you want to achieve with your Facebook ad strategy.

However, if you’re unsure where to begin – that’s OK too. The team of experts can help you to outline specific objectives related to what you want to achieve with your campaign and guide you through the entire process.

What questions should you ask a potential Facebook ad agency before working with them?

It’s only natural to want to be 100 per cent sure of your choice before making a commitment to an agency. With that in mind, here are some good questions to ask (you can even have a direct conversation with someone who works at the agency) before signing any contracts.

• Has the agency ever worked with clients with a similar business model?
• How do you measure the effectiveness of your campaigns?
• What research will you conduct to understand my business’s target audience?
• Is your expertise limited to Facebook or does it extend to other platforms like Google Ads or Instagram Ads?

Of course, you can tailor any other questions you may have to your specific business adjectives.

Working with a Facebook ad agency is a great way to ensure you’re making the most of your social media advertising budget. If you want to make the most of your digital marketing spend, consider working with a full-service agency that offers a range of services. This can help you align all your marketing efforts with any wider business goals you might have while taking the task off your hands, freeing you up to think about other aspects of your organisation.