Analytics
Data doesn’t lie, but you need to know how to read it properly. We help businesses by turning data into valuable insight.
TARGETED ANALYTICS CAN SHOW YOU WHERE AND HOW YOU CAN IMPROVE YOUR MARKETING.
But how do you actually achieve this? By hiring specialist data analysts whose sole job is to crunch the numbers and present the information in a clear, easy-to-follow way.
Axonn’s data analytics pros can show you exactly what stats matter and turn this into usable insight to guide your future strategy.
So what are some of the tools we use to gain these results?
Google Analytics.
The star of any analytics team, Google Analytics provides a wealth of information about your website’s performance.
Your website is the shop window for your brand, so knowing exactly what’s going on behind the scenes is crucial to success. You might think analytics is just for measuring traffic, but it’s far from a one-trick pony.
In the right hands, Google Analytics will show you how your website visitors behave, how long they spend on key pages and what might be causing them to leave. Our team provides actionable points to drive your marketing strategy and tactics, turning the raw numbers into a roadmap for future success.
GTM.
Google Tag Manager, or GTM, is a hugely useful tool for monitoring specific pages, posts or campaigns.
By using snippets of code, or tags, to keep an eye on how things are going, GTM tracks specific elements to dig into the minutiae. Using this type of analytics is vital if you’re running campaign-based marketing.
As experts in marketing strategy, we know exactly how to get the most out of it. We’ll help you understand which tags to use, what triggers to add and how they can be harnessed to match your goals.
Google Search Console.
Driving search traffic to your website should be a top priority for your marketing strategy. After all, you can’t turn visitors into customers if you don’t have any visitors in the first place.
This is where tools like Google Search Console come in, giving you access to a wealth of data about how the world’s biggest search engine views your site. It can tell you what’s working and what’s not, from technical oversights to badly built pages.
Combine this data with Axonn’s analytical expertise and you’ll know exactly what needs to be done to move you up the Google rankings.
Google Data Studio.
So you’ve got your data. Great, but what’s next? Turning spreadsheets and databases full of numbers into something you can actually gain insight from can be a challenge.
It’s not always obvious where the most compelling findings are, which is why you need an analytics package that uses clear visualisation to tell the story in the right way.
We use Google Data Studio to make sure all our analytics reporting is presented in a clear, easy-to-understand manner. Whether you want to show off results to the board or pinpoint a critical metric to focus on, our analytics team can help you make sense of all the figures and turn them to your advantage.
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