Summary Discover what you need to know about the various ad formats available on LinkedIn, so you can plan a strategy that leads to increased brand awareness, higher levels of engagement and consistent ROI on the world’s top social media platform for professionals. LinkedIn is a powerful marketing tool for social media advertising. Using the […]
For any business that (for whatever reason) is still unsure about the enormous benefits to be gained from using social media to connect with customers, here are some eye-opening stats for you: If you’re well aware of the potential of social media channels but just don’t know how to make the most of it, here […]
Social media has become an inescapable part of the digital marketing mix, but there’s only so far you can get with organic content ALONE. Summary Paid social media advertising can deliver powerful returns, but only if you have an effective strategy. Find out what you need to focus on to get results from your social […]
Summary Social media marketing can be a complex business, but with over half the world’s population on these platforms, you can’t afford to ignore it. Here’s why teaming up with a social media management specialist can help you navigate these platforms. THE IMPORTANCE OF SOCIAL MEDIA MANAGEMENT More than half of the global population – […]
Every business is unique, and your social media and content marketing strategies should reflect what distinguishes you from your competitors. When the time comes to rethink your social media strategy and plan a fresh approach to your promotional activities, consider the following questions and priorities to set yourself on the right track. 1. What are […]
Summary If you’re a B2B brand looking to build awareness, develop relationships with your audience and generate leads, LinkedIn advertising could be just the ticket. Find out what you need to know about getting started with LinkedIn ads as part of your social media ad strategy and the various formats you have to choose from. […]
Social media offers great potential to build strong relationships and drive awareness of your brand, but to make the most of it you must have high-quality content. Why use social media content? Social media is one of the most powerful content marketing tools available to any business. Billions of people all over the world use […]
Summary Is your firm making the most of its social media advertising efforts? If not, here are some essential strategies and tools you should be using to improve your results. WHY ADVERTISE ON SOCIAL MEDIA Social media is a dynamic, seemingly ever-expanding space that provides countless opportunities for companies to build their brands and engage with […]
Summary With so many different types of social media to choose from, how can you ensure you’re making the right calls for your business? The social media universe is expanding and growing more diverse with each passing year. While this offers unprecedented opportunities for marketing, it can also make it difficult for businesses to know […]
Buying social media followers and likes is bad. But paying for well-targeted social advertising is a savvy way to improve your reach on social and complement your organic efforts. When you find out that the cost to reach 1,000 people on Facebook via paid social advertising is $12 (£9.44), it’s clear to see the returns. […]