If you can’t answer the question at the top of this page, your social media marketing activities could be destined for failure. Measurement is an important part of any good strategy and without it, social media activities could prove to be costly and ineffective. Failing to regularly review your performance also means that, if you’re […]
Imagine you’re at a party. It’s busy, with lots of different conversations bubbling away in pockets of the room. The hostess is doing a bang-up job of introducing people with little tidbits of information. “This is Bob,” she says. “He works in finance and likes rugby. Bob, this is Sarah, she likes rugby too and […]
Few places in the world of marketing are as perilous to navigate as the vast open spaces of the social media landscape. Scathing service criticism, no-holds-barred forum discussions, unhappy customers airing their grievances… it’s enough to scare even the most experienced brand professional. Surviving in the harsh social media environment certainly isn’t easy, with the […]
Today (Monday June 28th) marks the start of Wimbledon 2021. The Championships are returning to SW19 for the first time in two years, having been cancelled last year because of the coronavirus pandemic. For tennis fans, the start of this famous event will bring back memories of tournaments past, whether it’s John McEnroe’s “You cannot […]
You have a fantastic piece of content that you want to share with the masses. Great! But how much do you know about your target audience? If it’s not much, then you’re in need of a marketing reality check. First things first: you need a plan. A marketing campaign without a strategy is like a […]
No matter how much you might go out of your way to deliver the best possible customer service, as well as the best products, you can’t please everyone. Before the internet became the thing that runs our lives, it may not have been as big an issue to receive a customer complaint as it is […]
Donald Trump may have left the White House, but when he was president of the United States, there was rarely a dull moment. His premiership showed marketers how important it is to turn negative news into something good. We look back at some of the stories that underwent this treatment at the height of Trump’s […]
The success of any campaign relies heavily on targeting the right people. That’s why we believe social media platforms should play a big role in amplifying your message to your audience. Each social media platform has its own targeting and set-up options and it can be difficult to know which channel or content can achieve […]