Emojis have been steadily growing in use and significance in recent years, to the point that they have effectively become a language of their own. Statistics from Emojipedia show that nearly one in five tweets now includes an emoji and five billion emojis are sent every day on Facebook Messenger alone. Patterns in emoji use […]
Today (Monday June 28th) marks the start of Wimbledon 2021. The Championships are returning to SW19 for the first time in two years, having been cancelled last year because of the coronavirus pandemic. For tennis fans, the start of this famous event will bring back memories of tournaments past, whether it’s John McEnroe’s “You cannot […]
Property – like most industries in the 21st century – has shifted its focus online, forcing estate agents to behave more and more like content marketers. In the past, selling a house typically involved sticking a picture of the property and an asking price in the window of a high-street agent office, or for those […]
Planning and launching a digital marketing campaign is an ambitious, often challenging undertaking that requires a lot of careful thought and research. There’s a lot of noise and activity in the digital space, which you’ll need to cut through if you want to connect with your target audience and gain some tangible returns from your […]
A lot of hard work goes into planning, creating and launching a marketing campaign, so it makes sense to take full advantage of every asset you produce to support it. Unless your goals are incredibly time-sensitive (for example, if your content was very seasonal or based around a specific event), there’s no reason why you […]
Developing a new website is undeniably a big and often challenging undertaking, but it’s something every business should be prepared to do when the time is right. Your website is your shop front. It’s the first port of call not only for existing customers, but new ones too. It’s the face of your business. It […]
Content marketing cannot exist without content, and content cannot exist without ideas. But where do you get your ideas from? Standard brainstorming sessions can be effective, but can also get sidetracked or dominated by those who shout the loudest. After debating each suggestion, you might find you come away with just a handful of workable […]
Myths are a common part of life. It’s often said the Great Wall of China is the only man-made structure visible from space and bulls get angry when they see the colour red, but neither of these is true. Many myths are harmless and fun to believe (even if they’re completely false), but there are […]
When it comes to marketing, it’s very important to know the demographic you are trying to reach. But this is just the first step. It should inform your ongoing decisions, taking your desired audience into consideration, without falling into a number of common traps. These pitfalls include stereotyping your chosen persona and targeting your marketing […]
You have a fantastic piece of content that you want to share with the masses. Great! But how much do you know about your target audience? If it’s not much, then you’re in need of a marketing reality check. First things first: you need a plan. A marketing campaign without a strategy is like a […]