Few places in the world of marketing are as perilous to navigate as the vast open spaces of the social media landscape. Scathing service criticism, no-holds-barred forum discussions, unhappy customers airing their grievances… it’s enough to scare even the most experienced brand professional. Surviving in the harsh social media environment certainly isn’t easy, with the […]
The top ten places you should visit before you die. Five weird ways to get married. Nine atrocities that will make you hate humanity. We’re all used to these kinds of lists. They’re always fun to scroll through, and there are some clear reasons why they have such a big impact on people, and therefore […]
Once seen as very much an American obsession, the NFL has grown in popularity around the world in recent years. Its International Series was launched in 2007 and has gone through a steady expansion since 2016, with regular games now taking place in London and Mexico City. Future plans could see the series expanded to […]
Have you ever felt drawn to a particular company with no real explanation as to why? Perhaps you walk past a number of coffee shops every morning on the way to work and never even entertain the idea of visiting anything other than a Starbucks. Well, there’s a reason for this: we all have emotional […]
All marketers can claim to be data-driven. We know we need a strong, well-researched strategy, we know we need to A/B test, we know we need more than a passing glance at our social media analytics to know if we’re on the right track. But do we actually do these things? Can we all, hand-on-heart, […]
Doing content marketing well in-house isn’t easy. Not only does it take significant expertise and planning to develop a strategy, but the execution requires a huge investment of time, expertise and effort. Then you need to assess progress, adjust your strategy and start the whole process all over again. You could be forgiven for looking […]
Having good content on your website is one of the most important criteria for the success of your marketing and, ultimately, your business. It’s time-consuming and difficult to build a content-rich, well-functioning website, and you may not have the necessary resources, facilities or expertise in-house. Fortunately, there are many agencies out there that provide content […]
If you understand the value of high-quality content, you’re already aware of the importance of communication in getting good results from your marketing and forming strong relationships with your clients. You might have great ideas for how your brand messaging will work externally, but do you have a plan for making sure everyone on the […]
Emojis have been steadily growing in use and significance in recent years, to the point that they have effectively become a language of their own. Statistics from Emojipedia show that nearly one in five tweets now includes an emoji and five billion emojis are sent every day on Facebook Messenger alone. Patterns in emoji use […]
Today (Monday June 28th) marks the start of Wimbledon 2021. The Championships are returning to SW19 for the first time in two years, having been cancelled last year because of the coronavirus pandemic. For tennis fans, the start of this famous event will bring back memories of tournaments past, whether it’s John McEnroe’s “You cannot […]