Planning and launching a digital marketing campaign is an ambitious, often challenging undertaking that requires a lot of careful thought and research. There’s a lot of noise and activity in the digital space, which you’ll need to cut through if you want to connect with your target audience and gain some tangible returns from your […]
A lot of hard work goes into planning, creating and launching a marketing campaign, so it makes sense to take full advantage of every asset you produce to support it. Unless your goals are incredibly time-sensitive (for example, if your content was very seasonal or based around a specific event), there’s no reason why you […]
Developing a new website is undeniably a big and often challenging undertaking, but it’s something every business should be prepared to do when the time is right. Your website is your shop front. It’s the first port of call not only for existing customers, but new ones too. It’s the face of your business. It […]
Content marketing cannot exist without content, and content cannot exist without ideas. But where do you get your ideas from? Standard brainstorming sessions can be effective, but can also get sidetracked or dominated by those who shout the loudest. After debating each suggestion, you might find you come away with just a handful of workable […]
Myths are a common part of life. It’s often said the Great Wall of China is the only man-made structure visible from space and bulls get angry when they see the colour red, but neither of these is true. Many myths are harmless and fun to believe (even if they’re completely false), but there are […]
When it comes to marketing, it’s very important to know the demographic you are trying to reach. But this is just the first step. It should inform your ongoing decisions, taking your desired audience into consideration, without falling into a number of common traps. These pitfalls include stereotyping your chosen persona and targeting your marketing […]
You have a fantastic piece of content that you want to share with the masses. Great! But how much do you know about your target audience? If it’s not much, then you’re in need of a marketing reality check. First things first: you need a plan. A marketing campaign without a strategy is like a […]
B2B thought leadership content is a very particular beast. Not only is the content unique, but it has very specific goals and a buying journey that’s longer and more complex than that of its B2C cousin. It’s certainly a challenge, but if you get thought leadership right, the benefits can be huge. The value of […]
No matter how much you might go out of your way to deliver the best possible customer service, as well as the best products, you can’t please everyone. Before the internet became the thing that runs our lives, it may not have been as big an issue to receive a customer complaint as it is […]
Have you ever thought about referring to someone at work as a “strong woman”? Now, as a feminist who likes to hear women – and those who identify as female – being referred to as “strong”, surely it would receive a positive reaction? Not quite. As much as I want everyone to realise the strength […]