If you want to impress visitors and attract new customers, you need more than a website that just looks good and offers great content. It has to provide the functionality to keep visitors engaged. If it’s confusing to navigate, suffers from slow page loading speeds or doesn’t have the right SEO metadata to offer to search […]
Webinars may not be the first tool you turn to in your creative content strategy, but overlooking them could mean losing out on potential lucrative leads. The average viewing time for a webinar is 61 minutes, according to GoToWebinar, which is a long time to have your audience’s attention for. Of course, to get that […]
Understanding how to make the most of your content is essential if you want to promote increased brand awareness, drive leads and, ultimately, help your business to grow. Content optimisation should play a crucial role in your marketing strategy, helping to deliver improved rankings in search and ensuring your marketing activities provide the most bang […]
Give prospective and existing customers a taste of your brand identity and showcase your services to the full with exciting ebook content.
Custom graphics can make a big contribution to any company’s marketing efforts, providing a compelling visual dimension to complement copy and other content types.
Instagram can be a very effective place to increase brand awareness on social media. After all, there are more than one billion active monthly users on the platform, making it a smart choice for putting your brand in front of your audience. Just like all company assets, it’s important that this is done in an […]
Business success is largely dependent on your employees and the various skills, capabilities and experience they have to offer. With a competent and adaptable workforce, you can seize new opportunities and overcome the various challenges that are likely to come your way. It’s important, therefore, to invest in your people and to ensure they’re constantly […]
As marketers, it’s very easy to get confused between content optimisation and search engine optimisation (SEO), leading to many believing them to be the same thing. In reality, the two concepts are related but not quite the same. SEO is a broader term that refers to all of the techniques a marketer can use to […]
Whether you’re familiar with what inbound marketing is or not, you’ll certainly have experienced it. As consumers, we are inundated with thousands of advertising and marketing messages every day. Some are uniquely crafted and targeted to our eyes, but most are not. Inbound marketing is the process of attracting customers to your brand, by providing […]
The impact of coronavirus means there’s been massive disruption for businesses across the UK in recent months, which means many activities that were planned to go ahead have had to be put on hold, including the creation of high-quality video content. On-site video shooting has been hard hit during the pandemic, as bringing together the […]