A solid content strategy is essential for success – and social listening can play a crucial role in the creation and development of your strategy. Imagine this: you’re the marketing manager of a travel brand, your website has just been redesigned, your blog is looking beautiful and your social media channels are primed and ready. […]
If you want to venture into the world of LinkedIn advertising but feel overwhelmed by the idea, working with a LinkedIn marketing agency could be the answer you’re looking for. Research shows that LinkedIn is 277 per cent more effective for generating quality leads than other social media platforms such as Facebook and Twitter. In […]
Many people like to share anything and everything about their lives on social media. They vent, they celebrate, they complain, they share their interests and passions, and in many cases, they don’t think twice about the things they post on their favoured social channels. But from a marketing perspective, the never-ending stream of tweets, Facebook […]
For any business that (for whatever reason) is still unsure about the enormous benefits to be gained from using social media to connect with customers, here are some eye-opening stats for you: If you’re well aware of the potential of social media channels but just don’t know how to make the most of it, here […]
Google is considering putting new AI-powered features behind a paywall in a move that could have far-reaching implications for SEO. If the search giant starts charging for premium features it will be the first time any of its core products have been behind a paywall. The proposed shake up of the business model could change […]
Every business is unique, and your social media and content marketing strategies should reflect what distinguishes you from your competitors. When the time comes to rethink your social media strategy and plan a fresh approach to your promotional activities, consider the following questions and priorities to set yourself on the right track. 1. What are […]
Links are often overlooked, but they’re an important part of SEO, so you need to know how to use them correctly. In fact, great linking – in all its forms – could be the difference between you and your competition. Once you understand the nuances and how to utilise links to their full potential, you’ll […]
Buying social media followers and likes is bad. But paying for well-targeted social advertising is a savvy way to improve your reach on social and complement your organic efforts. When you find out that the cost to reach 1,000 people on Facebook via paid social advertising is $12 (£9.44), it’s clear to see the returns. […]
Content creation gets a lot of attention, but there’s more to successful content than simply publishing it. There are steps you need to take minutes, hours, weeks and even months after it’s gone live to ensure you’re making the most of it. Firstly, you need to ensure your content gets seen, then you need to […]
According to Statista, there are 4.3 billion email users in 2024. You should be marketing to them. Yes, there are newer, flashier platforms to tap into, but the truth is that email marketing is still a lucrative channel and should not be overlooked. But, like all things in this arena, there are ways to do […]