Many social networking sites are well-established and have a strong and loyal following, but there are always pretenders to the throne waiting in the wings. Here at Axonn, we like to know what’s up-and-coming with the potential to be the next Instagram or TikTok. In the immediate wake of Elon Musk taking over Twitter, various […]
LinkedIn is a central part of many B2B brands’ marketing strategies, and to really get the best out of this platform you have to be using video advertising. If you’re already familiar with LinkedIn advertising then you’ll know about its uber–granular targeting features – and one of the best things about video ads on the […]
At Axonn, we love finding the little SEO tasks that can help organisations be found and optimising your Google Business Profile is one of them. Often overlooked, maintaining this information panel is essential for business visibility in Google Search and Google Maps. What’s more, it’s free to do and gives you the power to manage […]
Google’s long-awaited Gemini AI model has finally been launched, with its first integration being for ads. So, advertisers are to experience this initial rollout, which is set to be followed by many more Gemini integrations. A chatbot-style conversational experience will now meet users of Google Ads in the UK and US. This will be extended […]
A well-crafted campaign can be undermined by a lack of or weak call-to-action (CTA). After hours of work and many winning elements all being brought together, missing this crucial part of the process can stop your leads from converting or potential customers moving through your website. So often, the CTA is an afterthought or an […]
As we start 2024, it’s very easy to be drawn into all of the new year; new you rhetoric. Yet in the world of digital marketing it’s important to build on previous successes and not begin everything afresh. Solid content marketing strategies take time to develop. All the information you gathered in 2023 about what […]
Personalisation is nothing new in the world of marketing, but its uses are constantly changing. Brands now need to find the balance between delivering a personalised experience and respecting boundaries, especially in terms of data. As we head into 2024, customers are becoming more aware of the value of their data. While fewer are keen […]
Digital marketing is a constantly evolving sector, which is one of the things that make it so exciting. As 2023 draws to a close, we look at the trends we think will be shaping your content in 2024 and beyond. At Axonn, we’re huge fans of planning as it’s the most effective way to ensure […]
Paid search can be a great way to boost your brand’s visibility and awareness – but do you know how much Google Ads cost and what you can expect to get for your money? Why use Google Ads? The Google Ads platform is one of the best tools available for quick lead generation. When used […]
There’s just one type of search engine optimisation (SEO), right? Nope, there’s a number of different variations and knowing the difference is key to ensuring you’re getting it right. We’ve already covered the key elements that differentiate local and international SEO, but what about on-page and off-page varieties? These two distinct SEO practices perform different […]