Lead generation has long been considered a top priority for marketers, with gated content among the most successful techniques for achieving it, especially in the B2B sphere. Now, against a backdrop of the increased emphasis put on SEO and site traffic, we ask if it’s time to abandon gated content. Or, should this method of […]
At the end of May 2024, there was a leak of Google documents, which has now been verified as authentic. What did it tell us? Ever since the dawn of search engine optimization (SEO), marketers have done everything they can to try and understand Google’s mysterious algorithm, vying for the top spots in its search […]
Consent Mode is a way to ensure you’re respecting users’ choices pertaining to their personal data and communicating them to Google. Marketers have long known the value of data and now customers have come to understand it too. As a result, regulations have been put in place to ensure businesses are using and protecting data […]
Grok is X’s answer to Stories, offering news summaries powered by AI. The way that people use X, formerly known as Twitter, has changed in recent years and Elon Musk is looking to shake things up once more. A new AI-powered feature, known as Grok, has been added to the platform and rolled out to […]
Eliminate these most commonly made mistakes in your business blog and you’ll find you improve your reach, engagement and lead generation. Content marketing trends come and go, but one that remains constant is blogging. According to Hubspot, companies with an active blog get 55 per cent more website visitors, 67 per cent more sales opportunities […]
We often hear people talk about the Instagram algorithm as if it’s some sort of mystery monster that lurks under the bed. In reality, it’s not one singular algorithm, but a selection of algorithms, classifiers and processes that each have their own purposes. How do we know? Well, Instagram published an explanation about how its […]
Michelin is making a move that could result in the biggest shake up of hotel marketing in recent times. Known as the authority on where to eat, Michelin has unveiled its new rating system and this time it will be applied to hotels. For years, there has been a certain amount of ambiguity about what […]
A solid content strategy is essential for success – and social listening can play a crucial role in the creation and development of your strategy. Imagine this: you’re the marketing manager of a travel brand, your website has just been redesigned, your blog is looking beautiful and your social media channels are primed and ready. […]
If you want to venture into the world of LinkedIn advertising but feel overwhelmed by the idea, working with a LinkedIn marketing agency could be the answer you’re looking for. Research shows that LinkedIn is 277 per cent more effective for generating quality leads than other social media platforms such as Facebook and Twitter. In […]
Many people like to share anything and everything about their lives on social media. They vent, they celebrate, they complain, they share their interests and passions, and in many cases, they don’t think twice about the things they post on their favoured social channels. But from a marketing perspective, the never-ending stream of tweets, Facebook […]