Content creation gets a lot of attention, but there’s more to successful content than simply publishing it. There are steps you need to take minutes, hours, weeks and even months after it’s gone live to ensure you’re making the most of it. Firstly, you need to ensure your content gets seen, then you need to […]
According to Statista, there are 4.3 billion email users in 2024. You should be marketing to them. Yes, there are newer, flashier platforms to tap into, but the truth is that email marketing is still a lucrative channel and should not be overlooked. But, like all things in this arena, there are ways to do […]
Feedback is an essential part of content creation, so it’s important to work with an agency that values this crucial step. What’s more, it’s worth scrutinising how the process of client feedback is handled before deciding on which marketing agency to use. After all, you’re likely to repeat the task of giving feedback multiple times, […]
There are many SEO techniques you can employ, but without data you’ll have varying success. Data-driven SEO is the most effective way to get guaranteed results. Search engine optimisation (SEO) aims to improve the visibility of a website, but up to 80 per cent of site changes designed to boost rankings have no impact or […]
Newsletters are having a moment. You’ve probably noticed your favourite brands encouraging you to sign up to theirs, so it’s time you added one to your marketing mix. In a world where there are new social media networks popping up all the time and Google is adding AI to its search ads, email marketing may […]
Incorporating video into your marketing strategy is a no-brainer if you want to generate more leads and revenue for your business, demonstrate return on investment (ROI) and keep up with your competitors. Why is video great for lead generation? Lots of people think video is mainly for brand awareness. While this is true – and […]
When it comes to engaging ways of marketing your business they don’t come much more eye-catching than animation. While animation videos can be a great way to demonstrate creativity and personality for your brand, as well as delivering a variety of messages, it often gets overlooked in favour of drier forms of content marketing. From […]
Many social networking sites are well-established and have a strong and loyal following, but there are always pretenders to the throne waiting in the wings. Here at Axonn, we like to know what’s up-and-coming with the potential to be the next Instagram or TikTok. In the immediate wake of Elon Musk taking over Twitter, various […]
LinkedIn is a central part of many B2B brands’ marketing strategies, and to really get the best out of this platform you have to be using video advertising. If you’re already familiar with LinkedIn advertising then you’ll know about its uber–granular targeting features – and one of the best things about video ads on the […]
At Axonn, we love finding the little SEO tasks that can help organisations be found and optimising your Google Business Profile is one of them. Often overlooked, maintaining this information panel is essential for business visibility in Google Search and Google Maps. What’s more, it’s free to do and gives you the power to manage […]