A tourist island in Finland has bucked the trend and gone completely phone-free. As a traveller, you’ll probably fall into one of two camps: a) That sounds like bliss, sign me up or b) But how will I capture my holiday and flaunt it on social media? As a marketer, however, there are wider considerations. […]
Everyone’s talking abouT AI, right?! And of course, we’re all intrigued about the impact it’s going to have on content marketing. There are so many questions, the biggest of which is will it replace all the clever and creative SEO experts out there. While that still seems a long way off, the big players, and […]
We’re now in a post-Universal Analytics world. The data processing platform was retired on July 1st 2023 and replaced with Google Analytics 4 (GA4), leaving marketers with the task of familiarising themselves with the new platform. While change can be a daunting prospect, there are lots of positives about the newest version of the tool. […]
Meta’s Twitter alternative will be linked to Instagram, allowing users to transfer their handle and contacts across automatically.
Most likely, Twitter isn’t the first social network that comes to mind when thinking about your social media marketing strategy. Research shows that people spend 26 per cent more time viewing ads on Twitter than on any other social media platform. Marketers can leverage a range of formats on the platform to meet their advertising […]
A successful digital marketing strategy depends on content. Blogs, social media posts and product guides all have hugely important roles to play in getting your brand noticed and turning browsers into buyers. But to really stand out from the crowd and get noticed, you need videography services. When does your website need videography? There’s no wrong […]
Bringing a marketing agency consultancy on board is the next step in your marketing journey. It’ll make sure you’re up to date on the best practices and have all the knowledge, tools and technologies for success at your fingertips. Every business is at a different stage of its digital marketing life, so you can expect […]
Today, 86 per cent of businesses are using video as a marketing tool. The advertisement you watched on TV this morning, that friend’s Instagram story, the digital signage in the city centre showcasing the latest Nike shoes – video is all around us. By working with a video marketing agency, you can create consistently high-quality […]
Copywriting is an important part of your digital marketing strategy, but it must be properly planned out and executed in order to fulfil its potential. A professional content writer knows the difference between the types of copy required in various situations and how it should be used to help move leads through the marketing funnel. […]
Well-executed ebooks are one of the most effective ways of generating leads. They provide you with an opportunity to share your industry knowledge and expertise with your target audience in exchange for their contact information. Most established businesses will have already recognised the benefits of having a content marketing strategy for growing their online presence, […]