Language is a fascinating thing. From semantics and dialects to slang and idioms, there’s always something new to learn, even if you’re a native speaker. In the content marketing world, there are many language-related concepts that brands should be familiar with, whether it’s the fundamentals of syntax and grammar or the most effective way to […]
Targeting millennials is a common priority for modern brands, partly owing to the sheer size and consumer power of this group. According to the World Economic Forum, there are 1.8 billion millennials around the world (nearly a quarter of the global population), and they’re seen as the most educated generation. If you’re looking to engage […]
If you can’t answer the question at the top of this page, your social media marketing activities could be destined for failure. Measurement is an important part of any good strategy and without it, social media activities could prove to be costly and ineffective. Failing to regularly review your performance also means that, if you’re […]
As a new year begins, there will be a lot of businesses looking to the future and thinking about how they can step up their marketing efforts in 2022. For many, a key focus will be the creation of thought leadership content. When it’s done well, this can lead to all sorts of benefits, including […]
Imagine you’re at a party. It’s busy, with lots of different conversations bubbling away in pockets of the room. The hostess is doing a bang-up job of introducing people with little tidbits of information. “This is Bob,” she says. “He works in finance and likes rugby. Bob, this is Sarah, she likes rugby too and […]
Content marketing is a constantly evolving, highly competitive space, where you need to be at the top of your game for your brand to stand out and achieve great results. With that in mind, you should always be thinking about how you work and how you might be able to do things differently to get […]
Few places in the world of marketing are as perilous to navigate as the vast open spaces of the social media landscape. Scathing service criticism, no-holds-barred forum discussions, unhappy customers airing their grievances… it’s enough to scare even the most experienced brand professional. Surviving in the harsh social media environment certainly isn’t easy, with the […]
The top ten places you should visit before you die. Five weird ways to get married. Nine atrocities that will make you hate humanity. We’re all used to these kinds of lists. They’re always fun to scroll through, and there are some clear reasons why they have such a big impact on people, and therefore […]
Once seen as very much an American obsession, the NFL has grown in popularity around the world in recent years. Its International Series was launched in 2007 and has gone through a steady expansion since 2016, with regular games now taking place in London and Mexico City. Future plans could see the series expanded to […]
Have you ever felt drawn to a particular company with no real explanation as to why? Perhaps you walk past a number of coffee shops every morning on the way to work and never even entertain the idea of visiting anything other than a Starbucks. Well, there’s a reason for this: we all have emotional […]