For many businesses – particularly those operating in the B2B space – it’s not easy to establish and develop audience relationships. Your customers are likely to be very busy and won’t have a lot of free time to spend consuming marketing content. If you face this challenge, your first thought might be to keep your […]
If you own a smartphone and have an account on any social media website, you’ll be familiar with the weird world of influencer marketing. But now, it’s being taken a step further with artificial intelligence (AI). The concept of robots taking on human-like traits and becoming sentient has always been feared by technology sceptics. Although […]
Email marketing has been used by businesses of all shapes and sizes for decades. Since the advent of the Internet in the 1990s, email has empowered marketers with a quick, easy and direct way to reach customers. Can it make you a millionaire? Not necessarily. But is email marketing still worth it? Absolutely. When done right, […]
Language is a fascinating thing. From semantics and dialects to slang and idioms, there’s always something new to learn, even if you’re a native speaker. In the content marketing world, there are many language-related concepts that brands should be familiar with, whether it’s the fundamentals of syntax and grammar or the most effective way to […]
Targeting millennials is a common priority for modern brands, partly owing to the sheer size and consumer power of this group. According to the World Economic Forum, there are 1.8 billion millennials around the world (nearly a quarter of the global population), and they’re seen as the most educated generation. If you’re looking to engage […]
If you can’t answer the question at the top of this page, your social media marketing activities could be destined for failure. Measurement is an important part of any good strategy and without it, social media activities could prove to be costly and ineffective. Failing to regularly review your performance also means that, if you’re […]
As a new year begins, there will be a lot of businesses looking to the future and thinking about how they can step up their marketing efforts in 2022. For many, a key focus will be the creation of thought leadership content. When it’s done well, this can lead to all sorts of benefits, including […]
Imagine you’re at a party. It’s busy, with lots of different conversations bubbling away in pockets of the room. The hostess is doing a bang-up job of introducing people with little tidbits of information. “This is Bob,” she says. “He works in finance and likes rugby. Bob, this is Sarah, she likes rugby too and […]
Content marketing is a constantly evolving, highly competitive space, where you need to be at the top of your game for your brand to stand out and achieve great results. With that in mind, you should always be thinking about how you work and how you might be able to do things differently to get […]
Few places in the world of marketing are as perilous to navigate as the vast open spaces of the social media landscape. Scathing service criticism, no-holds-barred forum discussions, unhappy customers airing their grievances… it’s enough to scare even the most experienced brand professional. Surviving in the harsh social media environment certainly isn’t easy, with the […]