Content marketing should be the cornerstone of your brand awareness strategy. Great content is the best way to attract visitors to your website and ensure your target audience knows what you offer and where you stand in terms of your ethos and values. To make the most of your marketing efforts you need a solid […]
Google Chrome was released in 2008 with the intention of making web browsing faster, easier and safer for its users. Features such as easy synchronisation with Google accounts, speed and simplicity helped Chrome make a fairly quick ascent to the top of the browser charts. It’s now by far the most widely used browser, a […]
Search engine optimisation (SEO) content services are an important part of any brand’s digital marketing strategy. Encompassing everything from blog posts to evergreen pages, great content is vital for ranking highly in search engine results and therefore bringing in qualified leads. Without an SEO content writing service, you’ll struggle to outshine your competitors and have […]
Businesses operating in competitive, fast-moving industries should be doing everything they can to get ahead of their rivals and win the loyalty of their customers. The growth and development of content marketing means it offers many ways for you to take on this challenge. However, before planning and launching any marketing campaigns, you need to […]
Video content is an integral part of any marketing strategy and an effective way of achieving brand awareness within your target audience. Such assets have been found to perform well as part of a social media marketing strategy and are now favoured over traditional advertising by many. It’s therefore vital to approach video marketing with […]
The digital nature of our world today means we’re constantly faced with a bewildering array of technology and software options, all claiming to be the best-suited to our needs. Whenever you upgrade your phone, laptop or tablet, within two months you’ll see a new device promising to do more, work faster and weigh less than […]
Your website has an essential role to play in your efforts to build a brand, generate leads, win new business and earn lasting customer loyalty. It’s crucial, therefore, that when the time comes to embark on a website development project, you give yourself plenty of time to prepare and come up with a strategy that […]
So, your latest Google Analytics report brought back a few home truths about your content strategy. Maybe your conversion rates aren’t as high as you would like them to be, or an unacceptable proportion of users are failing to engage with your website and leaving shortly after arriving. With so many different factors affecting website […]
When it comes to choosing the best marketing agency for your business you should be as selective as possible. Working with an agency that doesn’t share your values or that you simply don’t get along with can be a huge waste of valuable time and resources. It’s essential to know what to look for and […]
At its most basic level, the relationship between client and agency is really pretty simple. The client wants to hit its marketing goals (whether it’s raising brand awareness, funnelling traffic to a specific webpage, gaining more email newsletter subscribers, or anything in between), while the agency wants a clear brief and creative control to achieve […]