Ensuring your website is visible in Google is a critical step in any digital marketing strategy. But SEO is a complex process, and there are many factors you need to take into account. Intriducing local SEO One increasingly important consideration for your content marketing is local SEO. This is especially important if you’re a small […]
Summary Social media advertising can offer great ROI if managed correctly – but how much should you expect to spend on this in the first place? Here’s what you need to know before setting up a paid social campaign. WHY USE SOCIAL MEDIA FOR ADVERTISING? Over the years, social media platforms have shifted from being online outlets […]
Summary Search engine optimization (SEO) doesn’t just mean improving your own website – there are lots of things you can do elsewhere to boost your rankings in Google. This is called off-page SEO and it’s something every business needs to be aware of in order to make their website a success. BEYOND YOUR WEBSITE While […]
With almost half the population of the planet using social media, any business that isn’t working hard to earn maximum exposure and engagement in this space is missing out on opportunities. Make An Impression. When you need to get your brand noticed and make an impression in such a crowded, fast-moving environment like social media, […]
Summary Search engine optimization (SEO) is a critical part of any brand’s digital marketing, and this must start on your own website. Find out what is meant by on-page SEO and what you need to know to get this right. Introducing on-page SEO While there are several types of SEO, one area that should be […]