Adding video production services to your marketing mix is a great way to reach new audiences. But how should you go about this? Summary Video marketing could be the key to achieving some of your primary business goals, such as showcasing your most exciting products and generating a steady supply of promising leads. Take a […]
Incorporating video into your marketing strategy is a no-brainer if you want to generate more leads and revenue for your business, demonstrate return on investment (ROI) and keep up with your competitors. Why is video great for lead generation? Lots of people think video is mainly for brand awareness. While this is true – and […]
Product videos are a great way to showcase the most attractive benefits of your product offering and give customers a strong incentive to buy from you. One of the key features of video that makes it an ideal format to demonstrate your products is its inherently visual nature. Research has shown that visual content is […]
When it comes to engaging ways of marketing your business they don’t come much more eye-catching than animation. While animation videos can be a great way to demonstrate creativity and personality for your brand, as well as delivering a variety of messages, it often gets overlooked in favour of drier forms of content marketing. From […]
LinkedIn is a central part of many B2B brands’ marketing strategies, and to really get the best out of this platform you have to be using video advertising. If you’re already familiar with LinkedIn advertising then you’ll know about its uber–granular targeting features – and one of the best things about video ads on the […]
If you’re looking for a fun, inventive way to add a new dimension to your marketing, animation could be the answer. Visual assets are an essential part of any marketing strategy, and animated videos are about as entertaining and engaging as visual content gets. Whether you’re trying to position yourself as a lighthearted B2C brand […]
Summary Video content is one of the best ways to be seen by potential customers, but it can be a demanding and complex strategy to pull off. Find out how working with an expert video marketing agency can help you achieve the best possible results. WHY VIDEO MARKETING MATTERS Today, 91 per cent of businesses […]
Summary Animation videos are one of the best ways to get the attention of customers and showcase your brand, but going it alone is very difficult. Here’s why you should consider bringing aboard an expert video agency with a track record in creating great animated content. GETTING STARTED WITH ANIMATION You could pull out your […]
Summary YouTube is the world’s biggest video sharing website, with over 14 billion visitors every month. Therefore, if you want to get your business noticed and grow your brand, you can’t ignore the possibilities offered by this platform. WHY CONSIDER YOUTUBE MARKETING? Since the mid-2000s, social media has revolutionised the way we communicate, consume and behave. Platforms […]
Summary The vast majority of businesses today use video marketing, so if you’re not among them, you’re missing out. Here’s what you need to know if you’re looking to get involved in these activities to boost your digital presence. VIDEO’S BROAD MARKETING APPEAL Video marketing services are a great way to help create a digital strategy […]