AI in marketing: what’s actually changed and what’s just noise
Some of what’s sold as AI in marketing is genuinely new, but plenty of it...
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AI personalisation in email marketing: what’s genuinely useful and what’s just hype
Personalisation has been part of email marketing for a long time. But for much of that time, it hasn’t been particularly personal. Adding someone’s first name to a subject line or opening an email with “Hi Sarah” technically qualifies as...
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