Where AI helps marketing teams and where it still falls short
AI has become a permanent fixture in marketing workflows, but it hasn’t solved two of...
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Should you write differently for AI Overviews versus a full AI chat answer?
For years, content teams have optimised pages around a relatively familiar journey: someone searches, scans the results and clicks through to a website. AI search is changing that journey, in more than one way. Google AI Overviews and detailed answers...
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Should you rewrite or restructure your old content for GEO?
If you’re sitting on hundreds of old blog posts, you don’t have to rewrite them...
Learn More →How often should you refresh content to stay visible in AI search?
If you’re wondering how often you should refresh your content to stay visible in AI...
Learn More →GEO jargon explained in plain English
Generative Engine Optimisation (GEO) has picked up a lot of new vocabulary quite quickly. Some...
Learn More →How to structure content so AI engines can quote it
Good research and strong claims aren’t enough on their own anymore. An AI model needs...
Learn More →How AI models decide which brands to cite
Ask ChatGPT, Perplexity or Google’s AI Overviews a question and you’ll notice a handful of...
Learn More →The rise of zero-click AI search: what happens when nobody visits your website?
For years, digital marketing followed a familiar pattern. A customer searched for information, clicked through...
Learn More →7 big GEO mistakes brands are making
As AI-powered search becomes the go-to way for people to find information, many businesses are...
Learn More →The fractional marketing team model explained
For years, businesses typically faced a choice between building an internal marketing department or outsourcing...
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