Most likely, Twitter isn’t the first social network that comes to mind when thinking about your social media marketing strategy.
Research shows that people spend 26 per cent more time viewing ads on Twitter than on any other social media platform. Marketers can leverage a range of formats on the platform to meet their advertising goals, and there’s no minimum spend required. In this guide, we share everything you need to know before launching your first Twitter advertising campaign.
The platform has over 368 million monthly active users, which makes Twitter ads a highly effective way to reach a huge audience of potential customers.
When it comes to advertising on Twitter, you’ll need to ensure you’ve understood how the platform works and have a clear idea of what goals you want to achieve.
First things first. Before you can start advertising on Twitter, you’ll need to log in to the profile you want to promote and set up a Twitter Ads account. Then, you must select your country, timezone and the currency you’d like to be billed in.
Getting started is simple, but first, you’ll need to familiarise yourself with the general setup required for Twitter advertising campaigns. This includes understanding:
Next, you need to ask yourself what you want to achieve with your Twitter advertising campaign. Twitter enables you to set up campaigns based on various objectives, such as increasing brand awareness, building followers, driving website traffic or getting more people to install your app. You can read more information about different campaign goals on Twitter’s website.
Twitter ads campaigns have no minimum spend and they can be customised to accommodate any budget. This means that advertisers have more control over how much they want to invest.
Twitter’s targeting feature allows advertisers to reach specific audiences with their content. You can segment users based on demographic information such as age, location, gender, language and device.
Additionally, audience targeting enables you to reach users with ads based on interests, conversations, events, engagement, keywords and more. Additionally, you can target ads to your known audiences, including existing followers and custom audiences.
When done well, Twitter advertising is a great way to reach new audiences and achieve your business goals. But to stand out, you’ll need to ensure you know how to leverage various ads for different audiences and purposes.
Here at Axonn, we’re experts in digital advertising. From strategy and analytics to content creation and account set-up – we can help your business to deliver Twitter ads campaigns that get results.
Previously known as Promoted Tweets, on the surface, Promoted Ads look just like regular tweets. However, an advertiser pays to display their ad to users that are not already following their business account. A Promoted Ad can come in a variety of forms. Among others, it may be a:
Video Ad
Carousel Ad
Image Ad
Text Ad
Twitter’s Takeover ads are a premium feature that allows advertisers to take over the Timeline and Explore tabs on the platform to maximise reach across mobile and desktop. Placements are offered as Timeline Takeover and Trend Takeover.
Advertisers can use this type of ad format to showcase relevant products to targeted users who have engaged with the product in the past (by adding it to their shopping cart or viewing it on the advertiser’s website).
This type of ad format is designed to increase the visibility of your business account and promote it to a targeted audience. Follower ads are used to increase brand awareness and attract new followers.
Twitter Live allows advertisers to broadcast to the world, letting users join in real-time. This format is often used for events like conferences and product launches.
With Collection Ads, advertisers can showcase a collection of product images to tell a story and encourage conversions through Twitter.
Twitter Amplify enables businesses to align their adverts with video content from relevant publishers.
Similar to other paid advertising models, advertisers bid in real-time auctions to show their ads within specific time slots on a platform like Google Ads or a social network. There are various Twitter ad features specific to the social network such as polls, conversation buttons, branded hashtags and more.
There are many ways Twitter ads can enhance your digital marketing strategy and benefit your business. Not only are they low cost when compared to other forms of paid advertising, but they can be used to achieve various campaign objectives and can lead to numerous engagement opportunities.
Moreover, Twitter ads allow you to reach tailored audiences, target specific keywords and stay on top of new trends. The platform also offers analytics accessible through Twitter Ads Manager so you can better track and improve your ad spend and performance.
There’s no doubt that Twitter ads can increase your exposure and help your business account gain followers to grow your online presence. The platform allows you to reach new users in multiple ways, such as using a promoted trend to engage with a specific topic or its account quick promote feature to boost your visibility.
In order to run ads on the platform, you need to have a Twitter Ads account linked to your organic account. However, advertisers must meet certain criteria to be eligible to participate in Twitter ads. Key requirements include:
Public account status
Compliance with all Twitter Ads Policies
Satisfying conditions set out in the Twitter Ads Quality Policy
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