Likes are the most visible way to see if your social media marketing is successful, but they don’t present the whole picture. There are other metrics you should be tracking that are much more useful. These metrics should be tied to your business goals and provide actionable insights to inform your marketing plans going forward. […]
Grok is X’s answer to Stories, offering news summaries powered by AI. The way that people use X, formerly known as Twitter, has changed in recent years and Elon Musk is looking to shake things up once more. A new AI-powered feature, known as Grok, has been added to the platform and rolled out to […]
Summary Social media advertising can offer great results to marketers, but campaigns need to be carefully planned and executed to see success. If you’re unsure where to start, consider working with a specialist advertising agency to boost your ROI. WHY SOCIAL MEDIA MARKETING MATTERS Whether you choose to focus on paid advertising (also called PPC […]
We often hear people talk about the Instagram algorithm as if it’s some sort of mystery monster that lurks under the bed. In reality, it’s not one singular algorithm, but a selection of algorithms, classifiers and processes that each have their own purposes. How do we know? Well, Instagram published an explanation about how its […]
Summary With over a billion users, LinkedIn is an ideal place for B2B brands to get noticed. But how do you make sure you’re making the most of the opportunities the platform offers? Once you get started, LinkedIn business-to-business (B2B) marketing is fairly intuitive. The platform’s features and advertising tools are designed to make reaching […]
A solid content strategy is essential for success – and social listening can play a crucial role in the creation and development of your strategy. Imagine this: you’re the marketing manager of a travel brand, your website has just been redesigned, your blog is looking beautiful and your social media channels are primed and ready. […]
Summary X – the social media site formerly known as Twitter – offers a wide range of options to advertisers, but it can be a lot to manage. So if you’re not getting the results you expect, what could you be doing differently? WHY USE TWITTER FOR MARKETING? As one of the world’s most popular social […]
Summary Social media offers endless potential to build your brand and engage with your audience. If you’re currently falling short in this space, read on for some ideas and insights into how you might be able to improve your social media marketing. For any business, content marketing is the key to attracting, engaging with and […]
Summary Social media marketing presents businesses with a wide range of challenges. But working with a social media management agency helps tackle these issues and ensures you’re getting the best return on investment for these activities. THE CHALLENGES POSED BY SOCIAL MEDIA Social media can be a very rewarding area on which to focus your content […]
Summary Is LinkedIn a core part of your social media marketing activities? Make sure you’re prepared to take full advantage of the platform with a strategy that clearly outlines your campaign plans, primary goals and the methods that will help you achieve them. The proliferation of social media networks means there’s no shortage of channels […]